Boston Herald Radio Announced, Marks “Tipping Point”

Boston Herald Radio LogoMonday, July 29th, was an important day for both Boston and Backbone as one of the great “watchdog” newspapers announced the launch of its Internet news/talk/sports radio station, Boston Herald Radio. The new station is built on the technology of—or as the Herald says, managed by—Backbone Networks Corp.

We view this as a watershed moment for both newspapers and Internet radio. It’s one of the very first implementations of Internet radio designed to actually expand the brand of a major U.S. newspaper, providing new reach to its audience while maximizing the productivity of its writers and news staff.  It also is one step further in legitimizing Internet radio as a medium for real time news, talk and sports content.  It’s not just for hobbyists and DJs anymore.

Boston Herald Front Page 072913We note that this moment is also what Talkers Magazine publisher Michael Harrison has been predicting for years, the convergence of print, radio and video (yes, the Herald has that, as well) into the Media Station. It was Talkers Magazine that broke this story yesterday.

Of course, we are thrilled that the Boston Herald selected Backbone as its technology partner in this venture. Backbone is the only full service Internet radio platform that provides virtually every operational element of a professional radio station, making it incredibly easy and fast to set up and broadcast, including live remotes from anywhere. Backbone services include integrated talk-radio multi-caller phone-in system, live assist, powerful automation, podcast generation and listener stats and maps. We’re also very happy that our friend, ex-WEEI personality and voice of Boston College football and basketball, Jon Meterparel, will host the afternoon drive slot alongside Jen Royle.

Stay tuned for further news, and please see more coverage at the following links:

Legendary Programmer David Bernstein Named GM of TalkersRadio

We’re thrilled to learn that TalkersRadio, the new 24/7 Internet Talk Radio station being developed as an experimental “skunkworks” and farm system for talk shows, will be managed by David Bernstein. From Talkers Magazine, Wednesday July 3, 2013 edition.

Legendary Programmer David Bernstein Named General Manager of TalkersRadio.
David Bernstein
Prolific radio industry programming and management executive David Bernstein has been named general manager of TalkersRadio, the online experimental talk radio station being developed by TALKERS magazine for launch in mid-August.  Bernstein, a leading talk industry consultant and talent coach, has served as PD, OM or GM of such heritage stations as WOR, New York; WRKO, WBZ, and WAAF, Boston; WTIC, Hartford;  WPRO, Providence; and KVON, Napa/San Francisco among others as well as VP/programming of Air America.

Kevin CaseyTalkersRadio will operate as a 24/7/365 streaming station located on the TALKERS website (www.talkers.com) with links strategically situated on major aggregating portals and websites on the internet. Its primary target audience will be members of the broadcasting industry itself, serving as what TALKERS VP/executive editor Kevin Casey describes as a “laboratory or somewhat of a ‘skunkworks’ where we can experiment with talk shows that fall outside the typical and safe fare found on AM/FM radio.”  Casey continues, “It will be an industry farm system, gym and spring training camp all rolled into one where new show ideas and programming concepts can be developed in a professional setting with high standards but without the restraints of commercial, ratings or corporate pressure that currently restrict most professional operations from doing what radio MUST do to survive in the long term, and that is to take chances.  It will not only be a place to nurture new talent but a platform upon which current well-known players can work out new approaches to their craft. We are doing this as service to the talk radio industry, which, of course, is keeping with the mission of TALKERS magazine.”

Michael HarrisonOn announcing the appointment, TALKERS publisher Michael Harrison states, “The acquisition of the full time services of David Bernstein is a major coup for us – one that we have been working on for almost a year, while he’s been finishing up a number of projects for which he was responsible as president of Bernstein Talent.  I have known David for almost 25 years and consider him to be one of the most intelligent, creative, versatile and talent-friendly radio managers I have ever met.  He is a man of vision and integrity.  All of us at TALKERS are absolutely delighted!” Bernstein states, “This is a radio ‘dream job’ and I am enthusiastic beyond words about the challenge ahead whereby I can hopefully be part of an initiative that will ‘make a difference’ in the radio business.”  His responsibilities in the new position include scouting, recruiting and developing talent for TalkersRadio as well as advising its day-to-day operations and entering into strategic partnerships with other broadcasting operations.  He states, “We will be developing Talkers magazine logoTalkersRadio as a showcase and workshop for new programs to play ‘out of town’ so to speak in front of listening audiences before they open on the big stages of the business.  TalkersRadio will give some suddenly-terminated hosts the opportunity to do farewell shows for their listeners and ‘bridge shows’ to carry them to their next gig. It will be a place for ‘orphan shows’ that don’t quite fit existing AM/FM formats to get an airing and see if they have traction.  We will give some existing high-profile talent the opportunity to do programs about subjects that they are not ‘known’ for doing within their present situations.  For example we are in discussions with a major political news/talk personality who has always had the desire to do a show about metaphysics and parapsychology – stay tuned, it will be mega-cool.”

In addition to his responsibilities with TalkersRadio, Bernstein will advise operations of its sister platform PodJockey (“a boutique for outstanding podcasts”) and assume a seat on Backbone Logothe TALKERS editorial board.  He can be contacted at david@talkers.com. TalkersRadio will utilize the groundbreaking software developed by its technical partners Backbone Networks of Westborough, Massachusetts, revolutionizing the convenience and accessibility of remote spoken word internet broadcasting.  

Backbone visits Innovation Nights to show off Talk Radio

After showing off our integrated phone system, announcing TalkersRadio at the TALKERS New York event and working with TalkersRadio at Radio Day at the UN we returned home to participate in a local high tech happening, Innovation Nights – Boston.

Mass Innovation Nights logoInnovation Nights – Boston is the home of the original Innovation Nights events. It all started in April 2009 as Mass Innovation Nights (MIN) with a website and a monthly event designed to help local innovators increase the buzz around new products and companies.

Every month ten companies bring new products to the event and the social media community turns out to blog, tweet, post pictures and video, add product mentions to LinkedIn and Facebook statuses, and otherwise help spread the word. In the last two years, the events have helped to:

  • Launch more than 500 products
  • Connect dozens of job seekers and hiring managers
  • Profile dozens of local experts
  • Launch a wave of Innovation Nights events around the world (coming soon)

Held once a month (usually the second Wednesday of the month, registration and networking at 6:00 p.m.), presentations start showing at 7:00 p.m., the live events allow companies to show off Massachusetts-based innovation.

While at Innovation Nights I gave a sneak preview of our new integrated phone service that works with Backbone Radio.  Similar to Backbone Radio’s automation, the phone system will be in the cloud.  Now your phone system can go on the road with you along with your automation so you can operate your station anywhere. Chris Day, the Director of Broadcast and Digital Media at Major League Lacrosse recently wrote an article for RadioWorld Magazine about what they were able to do last year with the Backbone Radio service.  They found that what Backbone provides, compared to a traditional broadcast set up, saved them quite a bit of money and made broadcasting very simple.

Thanks to Innovation Nights – Boston for providing the opportunity to show a different audience our new Internet radio phone service.  The connections we made their with the local innovation community are invaluable.  Now we will be working to help our customers launch Talk Radio programs as part of their broadcasts!

TalkersRadio Gets Heard With Backbone Radio

This week we are proud to present a guest post from Michael Grotticelli, Online Editor of Broadcast Engineering, regarding The TALKERS New York 2013 event last week #TalkersNY2013.

Talkers magazine logoBackbone Networks Corporation, the company that is leveraging the latest in Internet streaming radio delivery for all types of professional and college-level applications, was the talk of the town at the recent “Talkers New York 2013” conference on June 6.

The radio industry’s preeminent trade publication, worked with Backbone Networks to stream the conference live at www.talkers.com and officially launch a new 24/7/365 streaming spoken-word Internet radio station called “TalkersRadio.”

We caught up with Michael Harrison at the Talkers New York 2013 conference, where—through a series of keynote speeches and panel discussions—many of the biggest names in talk radio shared their views on the new era of radio.

He evaluated his experience working with Backbone Networks.

“Talkers” publisher Michael Harrison said the Backbone platform represented the perfect conduit for his readers and the industry at large. Among a host of programming, Harrison said the new channel provides a platform for “bridge shows” – those channels that have terminated AM/FM talk show hosts can do a series of final shows to say goodbye to their listeners and/or announce their upcoming plans within a radio show context; and “orphan” programs that do not conveniently fit into prevailing AM/FM station format categories.

All of these types of programs and more are fully supported by the Backbone network and its full-service technology that gets users on the radio within seconds from anywhere in the world that offers broadband online access.

“Our relationship with Talkers is a perfect example of how we provide the required infrastructure and production tools to create programming and get it out to listeners while you concentrate on the creative and promotional side of the business,” said Richard Cerny, president and co-founder of Backbone Networks, in Westboro, Mass. “The radio industry is changing in so many ways, but at the end of the day it’s all about going where the listener is and supplying them with compelling programs.”

To this end, Backbone Networks has developed a platform that straddles both over-the-air and Internet delivery, making getting up and running fast and easy. Cerny said that by “doing all the dirty work” and taking all of the guessing work involved with getting a station up and running, Backbone Networks can make a significant impact of the future of radio.

And indeed, Cerny might be on to something: Many are calling the Backbone cloud-based platform the easiest, most affordable way to start and operate a world-class, professional Internet radio station. All you need is a Mac and a mic. Backbone takes care of everything else.

TalkersRadio has been in development for the past year and a half and is a joint project between TALKERS’s parent company Talk Media, Inc. and Backbone Networks. It will feature a scalable radio platform that makes it extremely convenient and affordable for talk show hosts to do a fully produced program – with live callers and guests – from an amazingly simple technical remote and portable set up.

Backbone Networks also operates and hosts the largest network of college and high school noncommercial educational (NCE) radio stations, as well as public radio, commercial and sports radio stations.

Our thanks to Mike Grotticelli for this guest post.

If you want your talk show on the Internet’s first world-class Talk Network, contact Talkers.com.

If you want to start and your own 24/7 professional radio station, with live on-air from anywhere production, automation in the cloud, and radio streaming worldwide, give Backbone Networks a call and see what the future of radio looks (and sounds) like.

TALKERS Magazine to Launch TalkersRadio

TalkerRadio Backbone SigningTo Debut to Broadcast Entire “Talkers New York 2013” Live. TALKERS magazine announces the launch next week of “TalkersRadio” – a 24/7/365 streaming spoken-word internet radio station that will be available to listeners on the trade publication’s website, www.talkers.com and feature a unique brand of stationality that, as publisher Michael Harrison describes, “views the world through the lens of the talk media industry.”

TalkersRadio’s mission will be to serve as:

    1. a laboratory for interesting new concepts and talent in talk;
    2. a farm system to help develop deserving up-and-comers;
    3. a real-time stage for talent to audition for specific jobs and opportunities;
    4. a platform for “bridge shows” – a new device by which suddenly terminated AM/FM talk show hosts can do a series of final shows to say goodbye to their listeners and/or announce their upcoming plans within a radio show context;
    5. a vehicle for “orphan shows” – programs that do not conveniently fit into prevailing AM/FM station format categories;
    6. a showcase for new and adventurous programming concepts and ideas; and
    7. a medium to exclusively broadcast TALKERS magazine live events such as the annual convention next week and Talk Radio Day at the United Nations the following day.

TalkersRadio will also carry several “regularly scheduled” programs to give it, as Harrison describes, “the feel and consistency” of a real radio station.  Some of these will be talk shows about the industry and others will just be talk shows about life in general.  “The key,” according to Harrison, “is most of the programming will be the type that is unavailable elsewhere.”  TalkersRadio has been in development for the past year and a half and is a joint project betweenTALKERS parent company Talk Media, Inc. and Westborough, Massachusetts-based firm Backbone Networks Corporation.  It will feature a leading-edge concept in broadcasting technology developed by Backbone that makes it extremely convenient and affordable for talk show hosts to do a fully produced program – with live callers and guests – from an amazingly simple technical remote and portable set up.

According to Harrison, “Our partners at Backbone are technical wizards.  Having them power this operation will give us the flexibility and means to really make a significant contribution to talk radio as both a cultural art form and a 21st century-rooted business — the ongoing mission of TALKERS magazine.”  Further developments about TalkersRadio will be posted in the coming days and weeks.

Things I Learned About Talk Radio Last Week

New Media Seminar 2012 logoLast Thursday I got up early and took the 5:45am Acela Express from Providence to NY Penn Station for a full day of the most interesting conference I’ve been to in many years.  It was TALKERS Magazine’s annual New Media Seminar, where some 350 talk radio stars and producers shared their view of where the industry is headed.  And I loved every second of it. I won’t even try to give you all the detail of the day, but I will give you a few nuggets that relate to our business at Backbone.

First, the First Amendment is still a ball in play, and we got that message from all sides.  No less than Sean HannityEd Schultz and Gov. David Paterson impressed upon the crowd that boycotts and retaliation are uncalled for when the listener can easily “change the dial”.  Of course, our Internet radio “dial” now allows for thousands of choices, with each of those stations having virtually unlimited freedom of expression.  Which brings me to my second point, Tom Leykis.

The persistent message all day was that talk radio is changing right before our eyes, whether it’s in slow motion or as a blur.  That technical change is the transition from terrestrial to the Internet.  The operational message is that nobody’s job is secure in traditional radio, you must prepare for the change now.  “Don’t expect to drive to work and park next to the building with the tower. The tower will be gone, and so might you.”

Panelists and talk show hosts Lionel and Tom Leykis talked about the importance of career preparedness, and it was Leykis who was the day’s most specific panelist about this subject. He tells us that while you still have a job in traditional radio you must get to know your sponsors and accumulate a database of your fans, because you will wish you had done both when you are out on your own, trying to start up your own station, like he did.  He told me later he took a couple of years and created his own station the hard way, not the Backbone way.  But he succeeded, and Leykis represents the future for many of the future-looking panelists and conference attendees.

Holland CookeIn another session, talk radio consultant Holland Cooke was, as you would expect, full of great ideas and tips on how to bring more people to your Internet radio site and station.  We were all warned not to try to take notes while he presented, because he threw more at us than we could keep up with. (“If you work on-air, at a local radio station, your job, as-you-know-it, is toast.”)  The first thing I did when I got back on the return train home was to buy myself a bunch of hyphenated domain names to increase my SEO.  You don’t understand?  Contact me, or better, Holland, at talk-radio-consultant.com and ask him.

Because of conflicting vacation plans, I won’t be able to attend the October version of this Seminar in Los Angeles, but we won’t miss out.  George and Paul will be there for sure.

You should, too.

P.S.  Michael Harrison, CEO of Talkers announced at the beginning of the Seminar that this would be the last “New Media” Seminars, because he’s been hosting them for 15 years, and this media is no longer “new”.  It will henceforth simply be called Talkers Seminar. Meanwhile, I notice in today’s news that Blogworld Expo is just now changing its name going forward to NMX, New Media Expo.

Never lose a listener

From time to time, we plan to invite notable industry experts to contribute to our blog about running your Internet radio station.  This is the first of those occasions, and we’re excited about it.

The primary thing that drives any radio station is content. That content drives listeners and builds your special community.  Today’s article is a conversation with Geller Media International President and author Valerie Geller.  Valerie was named 2011 recipient of the Conclave’s highest honor – the Rockwell Lifetime Achievement award for broadcasting.

Valerie GellerVALERIE GELLER Author – Beyond Powerful Radio- A Communicator’s Guide to the Internet Age for Broadcast, Podcast, Internet & Radio (Focal Press 2011)

Whether you podcast your show, are running an internet college station or “broadcasting” live over the airwaves, you already know – radio isn’t just “radio.” Audiences get their entertainment, music, news, and information – their “radio” on many platforms. There’s a lot of “noise” out there – competition for the time and attention of your listeners. That’s why it’s vital to insure that what comes out of the speaker (or mobile device) is relevant. They want relevant CONTENT. Audiences are fickle. According to PPM, we also have proof – they’ve generally got a SHORT attention span. Chances are, while they’re listening to your show, they’re also multi-tasking.

So what can you do to grow your audience and keep your listeners listening longer?

I coach talent all over the world and work one-on-one with air personalities – They all want to know “What’s the formula?”

The formula is simple: Listeners come when they are informed, entertained and engaged, they leave when they are bored. The success formula for growing radio audiences is based on deeply engaging your audience – by working with these three “Powerful Radio” principles:

1. Tell the truth
2. Make it matter
3. Never be boring.

HOW DO YOU “NEVER LOSE A LISTENER?

Beyond Powerful Radio coverThis KEY issue is a question I am asked, all over our planet. And the answers for keeping your audience, and getting them to listen longer, are pretty similar all everywhere on earth, whether I’m working with DJs, news reporters, talk hosts or producers in in the United States, Canada, England, Australia, Europe and Africa. The answer is: NEVER BE BORING.

To Create Powerful Radio: Your content must be relevant. If your listener is not engaged, or bored, it’s the kiss of death, he or she either “zones out” or TUNES out. When that happens, your listeners either leave the station mentally, or tune out physically, their attention goes elsewhere. One clue is to try to avoid “manufactured topics for air…” Always ask yourself:
If you would not talk about this subject OFF air, WHY are you talking about this on your show?

WHY DO LISTENERS LEAVE? WHAT MAKES ‘EM GO?

Think about it. Have you ever sat in your car, stuck in traffic waiting for the traffic report to come on? You WORK IN RADIO. You KNOW when that report is coming, so you wait. Or maybe you’re waiting to hear a song title. You want to find out the CD or the artist, but somehow you zone out…the report came and went or the song title came and went, and YOU MISSED IT? WHY? Because the person on air did NOT make it matter.

A misconception: Pace and tempo do not equate ENERGY. “Energy” does not equate MAKING IT MATTER. Storytelling makes it matter. A storyteller who CARES about what he or she is presenting is what always works. This is NOT an acting job. If it means something to the person on air, it’ll matter more to the audience. Part of telling the truth is being authentic, and genuinely caring about what you are talking about on air. Always focus on WHAT IS IN THIS FOR THE LISTENER?

WHAT ARE LISTENERS NOT GETTING FROM YOU?

When a listener leaves either mentally or physically and actually switches off the station, here is what is NOT happening. That listener is NOT engaged. He or she is BORED. ZONED OUT. Looking for another station or immersed in his or her own thoughts.

Try the following Powerful Radio techniques to engage your audience:

1. USE THE WORD “YOU.”
If there was a magic word to guarantee you could get the attention of a listener would you use it? Of course. And there is such a word. Radio’s Magic Word is: “YOU.” Always talk to the individual. Of course, logically you know intellectually that when you are talking on the radio you are in reality, talking to more than one person, but on the radio, the magic, the connection, the power of radio, is based on the feeling of intimacy between the presenter on air and each individual person listening. It never works as well on radio to talk to all those “folks” or “People out there listening” or “all of you…”

2. USE YOU instead of “I.”
Whenever you can, always try to talk to one individual. If you use YOU instead of We-Me-I or Us, listeners feel the deeper, and true connection. Think of the difference, “I have tickets to give away” or “You can win tickets.”

And it’s not just radio. A few weeks ago, I went looking at houses with a friend who has just had twins and they need more space. The estate agent said: “Now, this would be your kitchen over here. The bedrooms are upstairs, the guest room is in the back. Here, you could knock out a wall and make this an open plan. Your garden would be here, in the back…” This REALLY REALLY works.

Replacing YOU for “We, Me. I and Us takes a little time but it is worth the effort, as long as you have patience, and understand that as human beings, it is hard to change old habits. Perhaps you are familiar with the work of Australian based brain researcher Dr. Evian Gordon? (www.brainresource.com) If so, you may already know that according to the research, it takes a 1000 times of repeated behavior before you rewire your brain to change a habit, so KEEP TRYING. I have a stack of bright yellow “post-it” notes. They are everywhere and have the word YOU on them. It helps.

What else makes a listener leave?

3. TOO MANY COMMERCIALS or TOO MANY BAD COMMERCIALS
If you have commercials in your show, ask: Are your commercials causing a listener to tune out because a break is too long, or is the spot simply bad – boring, noisy, off message, or a wrong format fit? The same goes for public radio “sponsorships.” Never be boring. Research shows that your listeners actually like commercials and find them USEFUL when targeted correctly – if you’re in the market for a smart phone and you hear an ad that they’re half price at a local electronics store – you’re happy. You’ve gotten real information about a product or service that you want, and you can save money. When you air these sponsorship messages, the content should be targeted correctly and relevant.

4. GETTING THE LISTENERS YOU HAVE, TO STAY
While, there’s been so much emphasis on developing and getting NEW listeners, don’t forget that we also need to pay attention to keeping the audience you’ve already got onboard. Again, with the amount of choices people have for their time and attention, listeners are easily distracted. So how do you get a listener to listen LONGER?

5. AVOID THE MANUFACTURED TOPIC
As mentioned above, this is important. Try to think about your listener before you put anything on air. Avoid “manufactured topics.” Listeners feel it when it sounds like: “And now here is another topic manufactured to fill a bit on radio!” When they hear that, listeners tend to tune out. Ask yourself: If you are not talking about this OFF air, why is it on the air?

6. WIFM?
Always ask: What is in this for the listener? What’s in it for ME if I give you my time? A quick checklist: Is it interesting? Are they talking to me? Describing things visually? Is there humor? New Information? Talkable topics? Would you talk about this OFF air in normal conversation, if you did not have a radio show?

Some DJs or talk hosts get confused and think Personality means it’s all about YOU. But audiences care about THEMSELVES, not necessarily YOU. In personality radio, many personalities get confused and think if they talk about themselves it will be interesting. But powerful radio is not about YOU, it’s about the listener. The personal is universal, but the private tends to be boring.

7. WHAT DO LISTENERS WANT?
Your listeners want to be informed and entertained and have fun. They want new knowledge. If they are alone in room or alone in a car maybe they just do not want to feel alone. Listeners are hungry to feel connected in a somewhat isolated world that they find themselves in.
A listener wants to a connection to or “feel at home” with or comfortable with the person on air. They like to feel they “know” the person on air. Sometimes listeners like a little help in making up their minds, say, they are not completely certain of what they may think about a subject or topic, here they can get enough information or opinion or viewpoints to make up their minds. And in commercial radio, when the spots are effective, listeners say they like to learn about bargains, new products or services. And if a listener is having a down or despairing black moment, he or she wants to be lifted out of that mood.

8. GIVE THEM ‘TALKABLE’ TOPICS
We are lucky. Most people out there listening do not have exciting lives or careers. Because of this, listeners also desire “talkable topics.” They want to be able to turn the radio off and have ideas and interesting new things to say to people.

9. MAKE THEM LAUGH
Listeners also want vicarious experiences. They like to be taken on journeys they cannot get to on their own. And everybody loves to laugh. If you can make a listener laugh, it’s like handing them a solid chunk of gold.

10. TELL THEM SOMETHING NEW
Listeners to your station like to be in the know, they like learning new things. (They also appreciate help with their “show prep” for dinner, just in case they don’t have anything interesting to say to the people in their lives.) It works if you can give them material THEY can talk about. Listeners also want you to get ahead and lead them and give them ideas, things to think about.

11. SPEAK VISUALLY
Radio is an imagination medium. Even with photos and video on the internet, the spoken word can create powerful word pictures. Use these “colors” in your paint box to engage listeners. Remember to use details to speak visually and to paint word pictures. Imagine you are talking to one person, and person is a blind man or woman! How would you describe what you are talking about so the listener can “see it?”

12. Topic selection: HEALTH, HEART POCKETBOOK
What are audiences interested in? For years, the Frank Magid study of “health, heart, pocketbook” rules of topic selection applied. Today there is a new one. In addition to health, (personal safety) heart (touching emotion of any kind) and money stories, the newest category is Transformation. How YOUR life as a listener can be better tomorrow than it was or is today because of what you’ve heard on air. Radio stories and topics showing a listener what is possible. You don’t have to settle for the life you have. It can get better. This RIVETS audiences. (Think Oprah, think Extreme Makeover, DIY fixit shows, etc)

13. INSPIRE
Finally, listeners ALL want to feel good. If you can do that, you have that audience completely with you. And if you don’t care, they don’t care. Make it matter!

Valerie Geller’s POWERFUL COMMUNICATOR PRINCIPLES:

  1. Speak visually, in terms your listener can “picture.”
  2. Find, and start with, your best material.
  3. Tell the truth.
  4. Never be boring.
  5. Listen.
  6. Make it matter.
  7. Always address the individual, use “you.” Talk to ONE listener at a time.
  8. Do smooth and engaging transitions & handoffs.
  9. Promote, brag about your stuff.
  10. Brag about other people’s stuff.
  11. Be who you are.
  12. Take risks.  Dare to be great.

All rights reserved. Reprint with permission – Copyright Valerie Geller 2011 – excerpted from “Beyond Powerful Radio. Valerie Geller, president of Geller Media International is a broadcast consultant, trainer, seminar/workshop leader, keynote speaker and talent coach working with radio and TV programmers, managers, on air personalities and broadcast journalists throughout the world, to help grow audiences through creating powerful radio. “Beyond Powerful Radio – A Communicator’s Guide to the Internet Age” is Geller’s fourth book. For more, visit beyondpowerfulradio.com or gellermedia.com. Phone 212 580-3385, email valerie@gellermedia.com, Follow her on twitter: twitter.com/vgeller

IBS Student Radio Network covers the NH Primary recap

Tuesday was the first in the nation primary held in New Hampshire.  It was a great day as Emma Bisogno from Simmons College Radio, Joseph Jack Horgan from Emmanuel College Radio and Leona Smith from Zumix Radio covered the event.  Elena Botkin-Levey, director of Zumix Radio was there to help everything run smoothly.  This is the first time the IBS Backbone Student Radio Network has covered a Presidential primary election.”  We’d like to thank Talkers Magazine for sponsoring radio row and for making it a great day.

Sununu with IBS-SRNHere is a summary video put together by Talkers Magazine on the event.  Many of the talkers would like us to look beyond entertainment and become engaged in the political process.  An interesting thing to note is how these talkers view their audience as a community.  The difference between twenty years ago and today is the number of tools that they can bring to bear to grow their community, network and footprint.  Twitter and Facebook are used in real time for audience feedback, questions, topics and even news items.

We have lots of pictures of the student radio network stations broadcasting from the event. There is also more on the topic as the lead article in today’s Talker’s magazine summary.

While there we caught up with Oliver Janney, the faculty advisor for Goucher College radio, while he was working the primary for CNN in Manchester.  Great job covering the primary!

What an outstanding on-the-job learning experience this proved to be! We’re proud that our member stations have such a ready reserve of talent to cover world class events like this.  We hope this is just the beginning for our stations and their unique network.

On to New Hampshire! Student Radio Network to cover the primary

GOP DebatesThe first caucus of the Presidential Election season is over in a photo finish with Mitt Romney barely squeaking out a victory over Rick Santorum with Ron Paul finishing a close third.  The race lost one participant, Michelle Bachmann, and it is now on to New Hampshire for the first primary of this election cycle.

Following up our recent efforts with Talkers Magazine we are heading up to New Hampshire to cover the primary.  We will have Emma Bisogno from Simmons College Radio, Joseph Jack Horgan from Emmanuel College Radio and a number of people from Zumix Radio to cover the event.  While there we hope to catch up with Oliver Janney who works for CNN and is the faculty advisor for Goucher College radio.

Listen in to their coverage and reporting on their stations or on other Student Radio Network stations.  It should be an interesting event.

Liz Claiborne Talkers Magazine Talk Radio Event

Talkers magazineBackbone and IBS-SRN member station hosts Nicole Murphy from WLIU-BK Brooklyn and Alyssa DiNubila from WNEK Spingfield, MA were part of TALKERS magazine “It’s Time to Talk Day” — a massive radio row raising awareness about Domestic Violence, produced in association with its sister firm, Talk Radio News Service, and the corporate sponsorship of Liz Claiborne, Inc.

Held last week (12/8/11) in the fashion showroom of the Midtown Manhattan corporate offices of Liz Claiborne, Inc., the ambitious event was one of the largest and most successful, bringing together more than 20 talk media hosts from around the country who broadcasted their shows live or recorded interviews for delayed broadcast.

Alyssa NicoleAlyssa and Nicole had the opportunity to interview Wanda Lucibello, Faranaz Rodriguez , Napur Argarwal, among others, during the two hour event and rebroadcast on their home stations and made available to all the stations on the Student Radio Network.  It is also content that can be replayed later on any of the stations on the network.

The event generates some press in Talkers Magazine.  For some additional photos of the event check out Matthew Harrison’s photo account of the event along with my own Flickr album of the event.

This was a great event for Backbone and members of the Student Radio Network because it emphasized the benefits of being part of our network and how easy it is to set up and run a live remote.  We anticipate doing a number of these in the future starting with a live remote from the NH primary early next month.  Watch for more on that in the near future.