Internet Radio Takes SxSW Music Live, Worldwide, with a Berklee Finale

South By Southwest just keeps getting bigger and better, and we had the pleasure of bringing a lot of the entertainment live to music fans around the globe this year.  Teaming up with the “Indie Ambassadors” of Presskit.to, we helped create the majority, if not all, of the live radio coverage from Austin.  In fact, in the entire SxSW Trade Show Exhibition, Backbone was the only exhibitor under the category of “radio”.

Ben Maitland-Lewis - Whole Foods, AustinAs we mentioned in our previous post, we planned to broadcast three large events, including one from the Whole Foods“mothership” store and the RockSXSW day party from the world famous Maggie Mae’s Gibson Lounge on Sixth Street.  What we didn’t tell you is our fourth music showcase would be the eighth annual Berklee College of Music’s SxSW Day Party.

See the Berklee Blogs for more photos and artist lineup on this excellent party.

We at Backbone are proud to have the opportunity to work with Presskit.to on these productions, and to have helped all of these artists reach a much wider audience from the Live Music Capital of the World.

Join the Parties at SXSW — In Person, or on the Radio

South by Southwest (SXSW) is the place to be for music and entertainment, and you can be there even if you don’t have the travel budget. This year Backbone is teaming with Presskit.to as they broadcast a number of parties and showcases from Austin, TX during SXSW — Live on your phone, computer or other device.  We’ll be using the twitter hashtag #SXSWRADIO if you would like to follow along as we move from event to event.

SXSW Presskit.to RadioLeading up to SXSW Events:

Presskit.to will be broadcasting a number of events leading up to SXSW from their studios in Charlestown.  Here are a few:

Wednesday March 6th, 8:00AM

Nobody’s Robots – A Farewell to Piebald – ALL DAY

The final recorded live performance from Boston’s Piebald. We’ll be playing the show from start to finish over and over and over. Be sure to tune in!

Thursday March 7th, 5:00PM

Presskit.to Bus Sessions from SXSW 2012

Featuring stripped down recordings from, I the Mighty, Ximena Sariñana, Crocodiles, Chamberlin, The Shills, Waters, PAPA, The Spinto Band, Herra Terra, Sean Bones, Sun Hotel, Eyes Lips Eyes

Thursday March 7th, 8:00PM

The Life Electric, Live in Studio.  This event is still coming together so check the Presskit.to web-site for more details.

Your current lineup of SxSW events:

Whole Foods Eat n GreetOn Monday, March 11th, 5:00-9:00PM they will be broadcasting the SXSW Full Circle Eat n’ Greet at Whole Foods, presented by Circle Media & Marketing. Stop by the Whole Foods at 4301 W. William Cannon Drive in Austin for a stellar lineup and great food!

RockSxSWOn Thursday, March 14th, they will have another great line up as they broadcast the Rock SXSW day party from the legendary Maggie Mae’s rooftop at 323 East 6th Street in Austin between 11:30AM and 5:30PM.

Focus Event at SXSWLater on Thursday, they’ll be broadcasting an eclectic mix of bands and EDM artists from Big Bangs at 415 East 6th street, Austin between 7:00PM and 2:00AM so TUNE IN!

Follow Backbone and Presskit.to on Twitter and Facebook for more information on these and other events.  For more information visit the main Presskit.to page for SXSW where we will provide continuous updates.

Presskit.to is a small group of entrepreneurs with a diverse, collective background in music, business, technology, and marketing. Their multimedia portfolio solution empowers over 3000 artists and entertainment companies worldwide.

Backbone at SxSW 2012, launches “Internet Radio Simplified”

There’s no event that’s more exhilarating than Austin’s South by Southwest, an annual festival that combines InteractiveMusic and Film, all tied together with the new, expanding Trade Show floor.  Of course, Backbone was right in the middle of it, demonstrating “Internet Radio Simplified” for the crowds.

SXSW Trade ShowNaturally, we were delighted being the only turnkey Internet radio station provider in the event, and even more pleased so often to hear “there’s nothing else like what Backbone does”. So that’s why we bring a mobile studio to these events, to show attendees how quickly and easily they can be on the air. And because everything they need for a remote broadcast fits into a backpack (Mac+mixer+mics), setup time is only a couple of minutes.

Backbone at SXSW 2012Our mission at SxSW was twofold:

We think we did pretty well on both counts.  We met student radio representatives from a number of large universities, all of whom voiced that being part of the IBS-SRN would be a major upgrade for their radio clubs.

On the partnership front, we can’t say too much here, but we’re continuing to make good progress for your Backbone-hosted station.  For example, in the area of delivery, not only is your station now available in both the TuneIn and iTunes radio tuners, but we expect to soon have your station become available on a new service that allows your listeners to actually record your shows for later listening, just like time shifting TV programs on your DVR.  We also met up with our friends from the Public Radio Exchange who tell us that they are getting quite a reception for their Public Radio Remix efforts that is available on XM/123, terrestrially and on the Internet.

From Texas we jumped on a plane and headed back to New York for the College Media Association’s NYC12 conference.  More on this soon.