Your Station Anywhere — How Might This Tagline Change Your Radio Future?

Finding the right motto or tagline is tougher than we imagined. We had to struggle to distill our message into as few words as possible, yet convey the essence of what makes Backbone Radio unique.  Our previous tagline was “Internet Radio Simplified”. That expression was correct, but it didn’t tell people how radio can be great again.

Backbone Networks - Your Station AnywhereWe like our new tagline better, because it concisely says what we provide: freedom and power. How’s that? Let’s examine the tagline to see what we mean, starting with the noun.

STATION
Backbone creates Internet radio stations. We aren’t in the business of producing “shows” or time slots on existing radio stations.  A station is a 24/7, round-the-clock entity, and it always has programs running no matter when a listener tunes in.  Maybe listeners will find your station on your station’s website and listen there; maybe on an Internet tuner like TuneIniTunes or dar.fm. Maybe on their laptop, desktop, iPhone or Android, or any of hundreds of devices like Roku or their car’s digital dashboard.

The station is what listeners search for. A program or show is what’s playing when they find your station.  So, your station could include your show, your choice of PSA’s or none at all, shows contributed by your esteemed colleagues or best friends, shows contributed by people who pay you to air them, or any other audio content you choose. That is the importance of the word YOUR.

YOUR
In traditional over-the-air (OTA) radio, your job is at the will of someone else. Ultimately, that other person is the OTA station owner.  He chooses who to hire and who to fire based on fundamental economics, the same way he makes decisions about transmitter maintenance and janitorial services. Your job is always on the line.

You UsYou prove your value by bringing in listeners and creating a following, which in turn brings in revenue from sponsors and advertisers. Your value has to pay for your salary plus millions of dollars worth of annual station operating costs.

Imagine for a moment that you converted that value to a station that had no existing overhead burden; you retain your following, your loyal sponsors and you build your own station.  You are the station owner, and you call the shots.  This is now YOUR station, so where do you put it?

ANYWHERE
This is the key word. Anywhere.  The power of radio has always been its ability to connect with people at a very personal level.  Want to cover a concert or conference, broadcast an interview from the mayor’s office, or do your show from Cancun? You have the freedom to pick up and go out into the community where things are happening making your radio station more personal.

Obviously, you will need some overhead, but how much?  Well, for starters, on the Internet you don’t have to build a tower, so no requirement for real estate, not to mention permission from the FCC, FAA or any other government bureau.  And you don’t have to sit in the same old studio day after day. You are free to take your studio with you…anywhere.

Liz Claiborne Radio RowBecause your Backbone Radio station resides “in the cloud”, your live studio can simply be “a Mac and a mic”, plus maybe a small mixer, in your backpack. As long as you can find an Internet connection (WiFi, 3G/4G, WiMax or other) you can be broadcasting live. Your other hosts for your other shows can similarly go live from their Macbooks from wherever they are at the time.

And since your archived programs and audio, syndicated content, and a very powerful automation system also reside in your station in the cloud, just stop your live broadcast session, and your automated program schedule takes over. Your studio is wherever you are, and your station is always on the air.

So, that’s it in a nutshell. YOUR STATION ANYWHERE.  It is a complete radio station, you are in control, and you are free to take it wherever you want without limitation. Now you know what we meant by our tagline and how Backbone is changing radio forever.

IBS Student Radio Network stays on the air, Sandy has no impact

Sandy SwirlWhile hurricane Sandy has come and gone its impact is still being felt all of our stations stayed up and on the air.  A good number of our college radio stations had school canceled and did not have access to their studios but they all remained on the air.  This is enabled by the cloud based design and architecture of Backbone Radio and provides two major benefits.

The first is that your station is always available in the cloud.  Your station is not running the servers, we are.  And we have designed them to stay up and operational virtually all the time. When there have been outages in the past they are quite small and are often handled without the station’s intervention.

The second is that your studio is mobile.  A few of our stations did not have access to their studios so could not broadcast live.  If they planned ahead they could have broadcast live from anywhere there was an Internet connection.

Tres Wiggins, Marymount Manhattan: “We were on the air live when we could get an internet connection– but ran on backbone automation otherwise throughout, and working on post-storm coverage now”

Let’s hope the clean up goes well for all of those impacted.  With our stations continually on the air they will be out there to bring you updates.

Backbone Radio YouTube Channel – Internet Radio Simplified

You-Tube logoOver the years we have given a lot of training sessions on Backbone radio.  Afterwards many people said, “that was simple”.  With that kind of response we felt that we were doing the right thing by providing the personalized service of one to one online training sessions, going to conferences or even a few visits.

Since it is so simple we decided we should just do a quick set of videos on how easy it is to get started with Backbone radio.  So today we are launching a playlist of videos on how to operate Backbone radio along with our new tagline, “Internet Radio Simplified”.

There are only four videos:

  1. Installation and Configuration
  2. Loading Content
  3. Creating Rotational Playlists
  4. XTSR Station Training Video

The first two are quite short, less than 3 minutes a piece.  The third one, while a little over 7 minutes, provides a bit more depth on rotation and how it can be used as a powerful programming tool for your station.  There is a forth one from XTSR at Towson University, this is the video they use if for the training for their station operations.

In launching Backbone Networks YouTube Channel we found a number of other great videos created by our stations or by our friends in the industry.  Even if you are already a customer and use the software daily please watch. Leave comments here or on our YouTube channel about what you think.  We would appreciate your feedback on what you like and what we could to to improve them going forward.

We are also looking for additional topics for short videos on using the our service.