The Nieman Lab, part of the Nieman Foundation for Journalism at Harvard, just ran a lead article by Joseph Lichterman on the how local newspapers are hoping online radio can be a growth area. Nice mentions of a number of our customers, the Omaha World-Herald, Hersam Acorn Newspapers and the Boston Herald.
The article confirms what we have seen over the last few years, a blurring of the lines between traditional media outlets, television, newspapers and radio. More and more outlets are becoming what Michael Harrison from Talkers Magazine calls a media station. From the article:
As Internet radio and podcasting have become more prominent in recent years, a number of local newspapers — from small community chains like Hersam Acorn, which owns 18 local papers, to metro dailies like The Boston Herald — have launched online radio stations.
It’s easy to understand why else Internet radio might be appealing to local newspapers. Radio has traditionally a local business — bound by the strength of a transmitter’s signal the same way a newspaper was defined by how far delivery trucks could drive in the morning. Local news and talk radio has been reduced to just NPR stations — if that — in many markets, leaving a potential market open. And the same force that worries terrestrial broadcasters — the coming of the connected car, where tuning into a podcast or streaming radio station is just as easy as finding something on your FM dial — is a potential opportunity for newcomers.
Most large metropolitan newspapers have a significant presence in the community. Radio is another way to get the news out.
With the release of Backbone Talk we have made it easier for stations to get on the air, get out of the studio and connect with the community. We anticipate helping more local newspapers find their voice through radio. How do you see the industry evolving? Leave you comments below.