At NAB 2016—Backbone Targets Talk Radio Producers

Amid the dizzying confusion and litigation surrounding music services and the direction of commercial music-radio, Backbone Networks has established itself as the technology partner for emerging online sports, news and talk radio stations. For NAB 2016, the Company is announcing Backbone Production Suite™, an integrated set of cloud-based talk radio tools now used by online and AM/FM stations, promising “Your Station Anywhere”.

Backbone’s objective at NAB 2016 (Booth #N6732) is to connect with radio producers and Backbone Radio at NAB 2016engineers who understand the opportunity unleashed by cloud-based radio broadcasting. The Company will illustrate how cloud-based production is turning radio “inside out” and how this nexus can turn terrestrial and online radio organizations into allies rather than adversaries.

While we all use the cloud for one purpose or another, independent radio producers are actively developing businesses by creating online radio stations for veteran radio personalities in different cities, without having to leave town themselves. Using Backbone Production Suite, producers are able to tweak the audio, execute stop sets, screen callers, tie in remote hosts and guests, record shows and publish podcasts, program automation in the cloud, stream archives, and deliver shows to AM/FM stations anywhere on Earth.

Creating unique, live radio today requires capturing content where and when the action is taking place. With mobile devices, virtually everyone can be on the scene and broadcast in studio quality. To turn that into a professional broadcast, however, still requires a professional producer. With Backbone Production Suite, that producer can stay home and work in the cloud.

“The idea that I can very easily program, schedule and tweak a radio station from wherever I am with my MacBook® is cool and amazing enough, but the idea that we can go live from anywhere with broadband is just awesome.” — John McDermott, Vice President, Programming at DGital Media, Founder of Alternative Sports Talk Radio, and Former VP, Comedy & Entertainment at Sirius/XM

For existing AM/FM stations, this presents an array of new opportunities in distributed production.

Talk Radio Production in the Cloud

Integrated Talk Radio Production in “the Cloud” for Your Station Anywhere offering new programs by tapping into an even larger world of independent talent and outsourced production. Taken individually, the elements of the Production Suite — Backbone Radio™, Backbone Talk™ and Backbone Co-Host™ — are similarly relevant for production in terrestrial stations, providing radio production and streaming, phones and reportage, respectively.

Backbone Networks Corporation is a technology company that provides software as a service for radio production, automation, hosting, and streaming. At NAB 2016, Backbone will also be offering a sneak preview of its cloud-based syndication capability, which operates on a central switching software fabric called the Backbone Bridge™.

Backbone will also demonstrate how Production Suite integrates with an innovative, new service called LUCI Global® by Technica del Arte, that gives stations access to remote reporters, guests and co-hosts, in studio quality, using the free iPhone app.

Backbone commercial clients are primarily in the sports, news and talk radio space. Among them are major league sports teams, leagues, including MLL Radio and FNTSY Radio, and independent sportscasters; news organizations, including The Boston Herald Radio (the Associated Press’ Innovator of Year for 2015) and Omaha World-Herald Radio; and numerous talks show programs, including MotorWeek’s Goss’ Garage.

In the non-commercial/educational (NCE) broadcast sector, which is significantly more music-based, Backbone provides the high fidelity production and broadcast technology powering our nation’s largest online network of college and high school student-run radio stations, the IBS-SRN, on behalf of the Intercollegiate Broadcasting System. Intercollegiate Broadcasting System (IBS) is your trusted experienced resource for over 75 years for information, action, and help with college radio, TV, webcasting, podcasting, streaming, and high school radio.

Note: An adaptation of this post will appear in Broadcasters’ Show Daily at NAB 2016 in Las Vegas, as will the following full page ad for Backbone Production Suite.Backbone Talk Radio Production Suite Ad NAB 2016

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