Last week I traveled to Texas for the TCEA 2016 Conference where I was asked to present on running an Internet radio station. I spoke on the history of radio and how it has transitioned over the years from monaural, terrestrial AM radio broadcast to full digital internet broadcasting.
While touching a bit on the Backbone technology the main meat of the presentation was more about the production aspects of running an Internet radio station. Running a radio station requires a lot of content and a lot of people working together to produce compelling programming for your listeners.
It was very interesting the number of schools interested in broadcasting! About half of those in my session were there as part of their writing and journalism programs. Being Texas, there was quite a bit of interest in broadcasting the football games and using the broadcasts to teach sports journalism.
This is a trend that we are seeing where a number of our schools are running their radio stations as part of their journalism programs. We are also seeing this with commercial customers too where many journalism outlets are broadcasting and podcasting quite a bit.
It is quite a bit of work to run a station, a full week of programming is 168 hours! Often the most interesting and compelling programming is something that resonates well with the community of the station. A high school is one of the centers of the community and it is a great place for students to learn about story telling and connecting with their audience.
I’d also like to thank Scott Floyd and our friends at White Oak Independent School District for setting up and running the TCEA Radio Station. They broadcast new educational technology product reviews, expert interviews, conference updates and wrap-ups, as well as opportunities to win the latest SWAG!
Overall, it was a great experience and a good reason to leave New England in the winter!
For those of you that want the slides from the session here they are: