Alt Weeklies to Launch Online Radio Station

Association of Alternative Weeklies logoNetNewsCheck logoA nice article about how local newsweeklies are responding to the changing media landscape.

The Association of Alternative Newsmedia (AAN)  represents 115 alternative newsmedia organizations throughout North America. AAN member publications reach more than 38 million active, educated and influential adults in print, on the web and on mobile devices.

AAN’s mission is two-fold: to provide services and leadership that ensure the success of its members; and to strengthen alternative journalism through advocacy and education.

There are a wide range of publications in AAN, but all share these attributes: an intense focus on local news, culture and the arts; an emphasis on point-of-view reporting and narrative journalism; a tolerance for individual freedoms and social differences; and an eagerness to report on issues and communities that many mainstream media outlets ignore.

Fundamentally journalism is about reporting news whether in written, visual or audio form. AAN members are great reporters and journalists. They often provide a perspective not provided elsewhere. Online radio has a worldwide reach and putting a station together with the support of the broader association will provide a platform that will help get the word out.

Tiffany Shackleford - AAN Executive Director

Tiffany Shackleford

One way they hope to help the alternative newsweeklies is to extend their reach to other media.  TiffanyShackelford says sponsors — particularly groups who want to reach the “young independents” in small and medium markets, that alternative media attracts — “are already showing interest,” she added, “I think there is an opportunity for a lot of these advocacy groups who either won’t or can’t buy public radio because they have more stringent rules on sponsorships,” she says.

The article in NetNewsCheck is a great read on the current state of the industry and its future potential. If you are a newspaper and would like to expand your reach via radio we’d love to talk to you.

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